Primus Diagnostics

Primus Diagnostics was poised to hit the market with several revolutionary medical devices in 2000. They had a spectacular opportunity to revolutionize testing for diabetes and other disorders – if only they could convince prospects to throw away the equipment they had used for years and try something new. And, Primus had only a short timeframe to win over the market before their competition caught wind of their plan and found ways to combat it. Primus decided to make the Web a primary weapon in this guerilla war. Their goals were to use their site to:

• Establish Primus as the premier provider of diagnostic equipment in its product areas
• Streamline the sales process for distributors
• Reduce the customer support burden
• Make product/promo literature more accessible
• Generate new leads and make sales online

SSI developed an information rich site that offered all distributors, customers and internal sales and support teams a wealth of resources. The site guides salespeople through the sales process, provides online purchasing and coaches customers through installation and maintenance processes. It connects to Primus’s ERP system and to its troubleshooting systems so that the Primus service team can identify and solve product problems remotely. The site has proven to be one of the most successful tools in Primus’s arsenal.