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Sales
Management
The Banker's Intranet Sales Management System gives banks’ sales
organizations the tools and insight they need to increase sales and
reduce costs. The System helps the sales force to focus on attracting,
growing and retaining the highest volume and highest value customers.
It also builds a referral pipeline from the front-line personnel
to the sales force. The System allows sales teams to generate instant
and accurate forecasts of revenue and customer activity, eliminate
costly bottlenecks and effectively join forces to convert prospects
to profitable customers.
The Benefits
The Banker's Intranet places tools in
the hands of all front-line personnel:
- To track prospects and customers.
- To manage their contacts and relationships.
- To track their incentive
programs.
- To make better decisions.
The Features
The Banking Intranet provides a variety of sales tools including:
- Customer
and prospect database includes names, SSN/TIN, address(es),
phone numbers, industry code (where applicable), business description,
financial information, email address, Web address (where
applicable),
key contacts with their titles and contact information, etc.
- Data
import tool allows the system to receive data from Metavante
and, in a later phase, other data sources such as Dun and Bradstreet
and Harte-Hanks. The system should also be able to receive
data
from the referral system and from user entry.
- Data evaluation
tools allow users to group prospects/customers into target
classes and evaluate these users. The evaluation
includes:
- De-duplication
- Customer valuation that determines the profitability
of a current or prospective customer, assigns a rating
and applies targeting
parameters.
- Pricing recommendations
- Contact management module allows users to
add information to the customer record and establish their
work lists. This module
should
include the following features:
- Prospect/customer list
lists all the prospects and customers that have been assigned
to a particular users
queue.
- Work list displays those prospects and customers
the user is actively pursuing. The work list
would track
the following
information:
- Status
- Needs Assessment
- Ticklers
- Record of actions taken
- Notes
- Sales support tools/materials such as letter,
email and fax templates. The system
also provides users
with the
ability to order brochures
and forms.
- Referral management module
allows field personnel to enter and track
their leads.
The system
would automatically follow
these
leads through the system, providing
the receiving team with contact
information and tracking sales/conversions.
- Incentive
management module tracks all sales, reports them to the sales
rep or
referrer, applies the payment
rules established
by management
and reports results to the
end users. This module may also provide performance
ratings/comparisons
to encourage
better
performance.
- Reporting and decision-support
module allows managers to
evaluate the performance
of their
team. This module
would
allow managers
to identify key performance
criteria by applying performance matrices/rules
to
the data.
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